How LinkedIn is Scaling Marketing Ops

 Above: Ian Scherr of CNET, Nicolas Draca of LinkedIn  Image Credit: Michael O'Donnell/VentureBeat

Above: Ian Scherr of CNET, Nicolas Draca of LinkedIn
Image Credit: Michael O'Donnell/VentureBeat

At GrowthBeat, Nicolas Draca, Head of Global Marketing Operations for LinkedIn gave three secrets to their success in rapidly scaling the team.

  1. Culture fit first.  All staff have veto power in the interview process. 
  2. Express your passion.  LinkedIn is looking for "owners."
  3. Know the next move.  Always look ahead to growing the team and paths for individual players.

LinkedIn is constantly looking to train individuals in their ability to interact and influence.  A skill they believe helps employees be more effective leaders on internal teams, but undoubtedly a skill that helps in promoting the business to partners and end-customers alike.