WHY INVEST IN FUNDRAISING?

"Philanthropy is the Market for Love," says Aids Ride founder and activist, Dan Pallota, and we are looking at non-profits all wrong.    In this persuasive analysis of the way we handicap the non-profit sector in five areas, he presents a case that puts fundraising and capacity building on the same footing with investments in the for-profit sector.

But if it's a logical world in which investment in fundraising actually raises more funds and makes the pie bigger, then we have it precisely backwards, and we should be investing more money, not less, in fundraising, because fundraising is the one thing that has the potential to multiply the amount of money available for the cause that we care about so deeply.